The Clue to Apple’s MacBook Revisions is the Word “Pro”

19:52

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Yes, Apple is today talking about wristwatches. But judging by those glowing logos I see absolutely everywhere all the time, it’s probably MacBooks that matter to you music creating folk.


Apple today has three items of computer news:

1. They’re introducing a new, 12″ display model called the “all-new MacBook” (note that exact wording).

2. They’re updating the 13-inch Macbook Pro with Retina Display.

3. They’re updating the MacBook Air.


With Apple, nomenclature is everything. It’s been a while since Apple called anything “MacBook” without appending either the word “Air” or the word “Pro” to the end.


So, here’s what you need to know about the “all-new MacBook”: you don’t want it. Seriously, if you’re reading this right now, you’re not going to like it.


Just don’t panic yet. What you need to know about the Air and in particular the Pro is that nothing substantial changes, and that’s a good thing.


macbookallnew


The all-new MacBook will probably be a good machine for a lot of Apple’s customers. It’s thinner and lighter and more compact for people who just want an ultra-mobile machine. But there are tradeoffs for us that won’t make sense: the display is going to be all-but-impossible to see for music production work, the processor is underpowered (it’s a mobile variant of the Core chips in the bigger machines), and now it really has no ports. There’s a single USB-C connector, and nothing else. USB-C is the so-new-nothing-supports-it future of USB, the physical gateway to a faster variant of the USB bus itself.


Someday, both USB-C and the bus underneath may be relevant to music making. And I expect we will eventually see it on the MacBook Pro. But the fact that Apple didn’t put it there today suggests even they know that you don’t want it. No hardware supports it, many adapters that make it backwards-compatible aren’t even out yet, and you want more than one port for everything if you’re doing serious production work.


In fact, in a comparison many, many people will make in coming days, the port situation on the ultra-compact 12″ model is very similar to the iPad. It seems that, for now, you can choose to use a display or a USB device or (and here’s where things get really weird and iPad-y) plug in electricity, but not all at once.


But the reason you shouldn’t immediately panic about the future of the Mac is that Apple was already differentiating the Air from the Pro, making tradeoffs for a mass market that wanted portability while retaining Pro models for people who need more connectivity and power.


And that brings us to the Air vs. Pro divide again. Here’s the funny thing: the Air has gradually gotten closer to the Pro. Over time, the engineering requirements of mobility have made tradeoffs for thinness and lightness get easier, not harder.


Sure enough, the MacBook Air is improved today over the previous model.



  • Faster CPU: fifth generation Intel Core.

  • Refreshed graphics: integrated Intel HD Graphics 6000.

  • Thunderbolt 2, delivering up to 20Gbps.

  • Faster flash storage.


So, you want this MacBook Air more than you wanted the previous MacBook Air. And you do get Thunderbolt, which is cool for some audio hardware and storage expansion (and very cool for video, if you work with that).


It’s also the first Air that starts to hold its own with the MacBook Pro in terms of ports. You get two USB3 ports and a Thunderbolt port. In fact, anyone worrying about the subtraction of ports on the MacBook should be relieved to see Apple adding ports on the MacBook Air. As the “all-new MacBook” stakes out consumer territory, the Air is drifting into producer territory. So let’s not start freaking out about how everything is turning into an iPad – it isn’t. (Apple thinks what Pros really want is Darth Vader’s powder room wastebasket, yes, but that’s another story. Hey, I want one, even if I can’t afford one.)


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Still, even if the Air is improved, you probably still want the MacBook Pro. For a little less money and a half a pound less in weight, you have to settle for a non-Retina display, a slower processor, and an inability to max out internal storage or RAM as you can on the Pro. Oh, and the Pro also gives you a second Thunderbolt port and a better graphics card (Iris Graphics 6100 over Iris HD 6000) – those aren’t deal makers, but they’re a nice bonus.


Basically, everything is slightly better on the MacBook Pro 13″ with Retina Display:


The CPU is slightly faster – fifth generation Intel Core, 3.1 GHz tops.

The GPU is slightly faster – Intel 6100.

Flash storage can be up to two times faster (and it was already blazingly-fast on the previous model).

Battery life is slightly better.


And all of this is absolutely fantastic news –


– for anyone ready to buy the previous MacBook Pro. Why? Because the 13″ model is now something you can pick up in closeout sales. It was already a great mobile workhorse for audio production and even blazes nicely through light video work. I’m writing this on one now, and I abuse it sometimes 18 hours a day. (The 15″ remains appealing for its larger display and proper GPU, plus higher-grade specs, but the 13″ is a good choice on a budget.)


I expect a lot of people will freak out about USB-C in the “all-new MacBook” and assume Apple is now coming for all your ports. I don’t think that’s the case for the forseeable future. Apple is showing a commitment to Thunderbolt as a “pro” bus – note Thunderbolt 2 on every single other model they sell.


The key is the word “Pro.” The advice I would give to anyone doing creative work is to buy the machine with “Pro” in the title, by astounding coincidence. So it seems Apple does have some strategy, and that involves what you want.


As for a watch, I recommend for now picking up a nice used Casio for a couple bucks if you tend to drop your iPhone on the pavement every time you look at the time. Speaking of which – ah, look at the time. I’ll let you all argue about this in comments. Have a nice night!


http://apple.co/1wlGAsx


Photos courtesy Apple.


The post The Clue to Apple’s MacBook Revisions is the Word “Pro” appeared first on Create Digital Music.


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